Design Deliver Deploy Direct

The 90-Day
Lead Engine

The 4D framework: Design, Deliver, Deploy, Direct The 4D framework: Design, Deliver, Deploy, Direct

How we turn quiet expertise into qualified inbound, in one quarter.

You don't have a demand problem. You have a visibility problem, a trust problem, or a clarity problem — sometimes all three. The 90-Day Lead Engine is how we fix it. Four phases, one quarter, a working content machine on the other side.

Design

Phase 1  ·  Weeks 1–4

Design

We start with the conversation most agencies skip. Your team and ours, in a room, working out what you're actually selling, who it's for, and what's stopping them from choosing you. We pull out the goals that matter, the pain points you've stopped noticing, and the wins no one knows about.

Then we walk your operation. Floor, workshop, lab, office or wherever the real work happens. The processes you think are boring are usually the ones buyers find most reassuring.

From that foundation we build the system: visual guidelines, tone, content pillars, posting cadence and approval routes. We make sure it is all designed to fit around your current workflow, not bolt onto it. We agree who the brand ambassador is going to be, on camera and off, and we lock the calendar for the next 60 days.

What you get

Commercial brief, buyer profile, success metrics in writing. Content audit and opportunity map. Brand and content guidelines, 60-day calendar, approval workflow, ambassador agreed.

Deliver

Phase 2  ·  Weeks 4–7

Deliver

We produce the assets. In your environment, with your people, using the real product and the real work — because that's what gives content a layer of truth that polished studio output can't fake.

We carry the load. Scripting, shooting, editing, packaging — that's us. Your team's job is to keep doing what they do well and give us thirty minutes when we need them.

What you get

A starter library of 20–40 platform-ready assets, built to last beyond launch.

Deploy

Phase 3  ·  Weeks 7–11

Deploy

We turn the machine on. Content goes out on the cadence we agreed. Paid promotion starts if and where it makes sense. We engage with comments and DMs in your voice, because the first ten replies under a post often matter more than the post itself.

This is the part where the audience starts to notice you. It's also when the first qualified enquiries usually arrive. It's not always a flood, but the right people start looking for you.

What you get

Live content rollout, paid media live where applicable, community management, weekly performance check-ins.

Direct

Phase 4  ·  Weeks 11–13

Direct

We close the loop with data. What landed, what didn't, which formats pulled the right buyers, which paid creative converted. We rewrite and adjust the deliverables based on what actually happened, not what we hoped would happen.

You leave the 90 days with a content engine that's running, evidence of what works for your market specifically, and a plan for the next quarter that's grounded in real performance.

What you get

Performance report, refined content strategy, optimised paid creative*, quarter-two roadmap.
*optional service

The outcome

What you have after 90 days

A documented buyer profile and commercial target.

A content system designed around your workflow, not against it.

A library of 20–40 assets that keep working long after they're posted.

Live content, live engagement, live paid where it earns its place.

A feedback loop that gets sharper every quarter.

You don't get a campaign.

You get an engine.

Ready to start?

Book a 20-min call & we'll map your first 90 days, free.